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YUCHEN LIU
UI & UX Interaction Designer BFA at Parsons |  NYC

Bhutan

Bhutan

 

 

Bhutan, a Buddhist kingdom on the Himalayas’ eastern edge, is notable for pioneering the concept of gross national happiness. This is a country where the rice is red and where chillies aren't just a seasoning but the main dish. Yet while it visibly protects its Buddhist traditions, Bhutan is not a museum. You will find the Bhutanese well educated, fun loving and well informed about the world around them. It's this blending of the ancient and modern that makes Bhutan endlessly fascinating.

 

 

 

Bhutan Country Branding

Population: 750,000
Tagline: Happiness is a place
Tourists: 133,480
Twitter: Tourism Bhutan 5763 | Bhutan bbs 32.8k
Facebook: 48,576
Buzzwords: GNH | Bhutan for life | Do No Harm | Faith & Lifestyle
Branding Elements: Culture | Natural | People

Logo Design

Combined the two identical elements from the image of Bhutan: National Flower Blue Poppy & National Clothing Gho, the logo is showing the bloom of Bhutan spirits.

 
 
Yuchen_Bhutan_Presentation10.png
 
 
 

Clothes: Goh & Kira
Architecture: Paro Taktsang
Plants: Blue Poppy (Meconopsis Grandis) | Cypress
Animal: Raven | Takin & Bhutanitis ludlowi
Religion: Buddhism | Hinduism
Symbol: Dragon Flag
Forests: 72% Cover | 26% National park
Activity: Archery | Bicycle
Food:  Chillis | Red Rice | Milk | Goep (Tripe)

 
 
 
 
 
 
Millennial Identity Encyclopedia

Millennial Identity Encyclopedia

MOID

MOID