Bhutan, a Buddhist kingdom on the Himalayas’ eastern edge, is notable for pioneering the concept of gross national happiness. This is a country where the rice is red and where chillies aren't just a seasoning but the main dish. Yet while it visibly protects its Buddhist traditions, Bhutan is not a museum. You will find the Bhutanese well educated, fun loving and well informed about the world around them. It's this blending of the ancient and modern that makes Bhutan endlessly fascinating.
Bhutan Country Branding
Tagline: Happiness is a place
Twitter: Tourism Bhutan 5763 | Bhutan bbs 32.8k
Buzzwords: GNH | Bhutan for life | Do No Harm | Faith & Lifestyle
Branding Elements: Culture | Natural | People
Combined the two identical elements from the image of Bhutan: National Flower Blue Poppy & National Clothing Gho, the logo is showing the bloom of Bhutan spirits.
Clothes: Goh & Kira
Architecture: Paro Taktsang
Plants: Blue Poppy (Meconopsis Grandis) | Cypress
Animal: Raven | Takin & Bhutanitis ludlowi
Religion: Buddhism | Hinduism
Symbol: Dragon Flag
Forests: 72% Cover | 26% National park
Activity: Archery | Bicycle
Food: Chillis | Red Rice | Milk | Goep (Tripe)