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YUCHEN LIU
UI & UX Interaction Designer BFA at Parsons |  NYC

Millennial Identity Encyclopedia

Millennial Identity Encyclopedia

 

Do you have enough words to describe who you are?

Shakespeare created the word “swagger” during The Elizabethan Age. The democratization of publishing allows all of us to be authors and share our thoughts with the world. In the digital age, we create acronyms, we reinvent old words with new meanings, and we use concepts of technology to describe ourselves in new ways: #foodie, #procrastinating, #instafamous. Our generation started a linguistic journey into the unknown that is creative but might also challenge how we define ourselves. 

 

The Millennial Identity Encyclopedia helps us sharing the language we use to describe ourselves as well as other members of our community. The interface is divided into two complementary divisions: The black represents the individual space while the white stands for the community. The platform allows to find personal identity, along with defining us as a generation with unique cultural content. Highlighting the individual independence in the same time pointing the online social connection, the website generates a unique designed hashtag as a personal icon to represent each user.

The Millennial Identity Encyclopedia leads us collecting our core identities and connecting to people who share our values and ideas, within the vocabulary created by ourselves.

 

 

 
 

 

 

OUTSIDER :  DO NOT KNOW THE WORDS

INSIDER : CAN NOT FIND EACH OTHER

 

The problem here is, for outsiders, never know those words before. And for insiders, they have limited place to share their idea about those personality and lifestyle. With the advent of social media and internet, we create acronyms, we reinvent old words with new meanings. 

We use concepts of modern lifestyle and build those powerful words to describe ourselves. Those are the new identities created in our generation. But how can I define myself with those words in limited accessibility and understanding, and following that, find those kinds of people who share the same interests, ideas and values with me.  

Then Millennial Identity Encyclopedia is a social media platform for this demand.

 

 

 

 
 

 

 

Highlighting the individual independence in the same time pointing the online social connection, the website generates a unique designed hashtag as a personal icon to represent each user. And all user will receive the welcome gift as above.

The research publication shows the developing process and more.

Bhutan

Bhutan