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YUCHEN LIU
UI & UX Interaction Designer BFA at Parsons |  NYC

PURE BAMBOO

PURE BAMBOO

PURE BAMBOO   

is a company, with the advantages and functions of bamboo, that design and operation in two areas: pulp & paper and textile & clothing. The aspiration is to achieve the extraordinary by modesty and plainness in the pursuit of the pure and ordinary

 

简化竹材
简洁流程
简约包装
简单生活

Selected bamboo
Streamlined processes
Simple packages
Sustainable lifestyle

 

PURE BAMBOO evaluated from the past usage, ecological affect, and practical function, the clothing department will be positioned in bamboo textile’s anti-bacterial and superior in anti-ultraviolet with the target users of children and elderly. And the paper department will be positioning in bamboo pulp’ s alternative and substitutability with the value of bamboo as a writing surface evolution. The branding direction is the integrate of history and future by combining Chinese element and environmental sustainability.

 
 

PURE BAMBOO BRAND IDENTITY & BOOK DESIGN

The company branding is essential to the PURE BAMBOO experience. The focus of identity is healthy and spiritual simplicity. We created this book to help communicate branding guidelines to partners seeking to feature PURE BAMBOO. We need to ensure that our brand maintains a consistent look and feel no matter where in the world it’s seen. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique.

 
 
 
 

PURE BAMBOO PRODUCT DESIGN

By turning self-replenishing bamboo fields into soft bamboo fabrics, PURE BAMBOO offers an exclusive collection of bedding, apparel, active wear, underwear, and accessories made from soft, cool, clean and green bamboo. PURE BAMBOO also branding with traditional Chinese cultural and spirits in package design. Throng the mixture of using texture for paper and using pulp for clothes, adding the design of ancient China feeling label, generated the package system. At the same time, PURE BAMBOO also trying with other variations with adding the Chinese bamboo cultural elements.

Incredibly comfortable and UV protection, the thermoregulating fabric keep your body fresh and cool even on the balmiest of days and wonderfully warm during cold spells. Stay fresh, the absorbent bamboo fibres ensure that moisture keeps away from the skin. A relief for those who suffer from fungal infections. No odor retention, the naturally antibacterial bamboo fibres keep foot odour to a minimum. Hypo-allergenic, gentler than many manmade fibres, bamboo is a natural solution for those with sensitive skin.

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